LED Wall: What You Need to Know
Let’s look at two rather astounding data insights when it comes to the power of LED display walls – and why at BAITRONICS we’re such proponents of them. A study, conducted in 2012, uncovered that drivers spend more time looking at digital billboards than traditional ones — they invest more of their attention in those pixelated wonders than on their static siblings. On top of that, 70% of people who see digital signage not only recall the experience but actually remember what the display was advertising; the product or service. The key takeaway? — LED display walls make an impression. Screen walls are becoming increasingly popular in the world of digital signs and digital experiences. They are a great way to display information, advertising, and videos in a large and unique format. LED display walls offer a wide range of advantages over other forms of digital signage. For example, they are highly customizable and can be used for both indoor and outdoor applications. They also offer superior brightness, color accuracy, and resolution compared to other types of displays. Today, these types of screen walls have become an invaluable tool for businesses looking to make an impact with their marketing campaigns or at key events. They provide an eye-catching way to grab attention and create engaging visuals that can help promote products or services.
What are LED Screen Walls?
An LED wall or an LED Display Video wall is a large screen composed of light-emitting diodes whose sole purpose is to display visual content. Content like images, texts, graphics, videos, etc. The wall’s power comes not only from its massive size but – thanks to current advances – from its definition. Most of these video walls are composed of “tiles” – smaller luminous panels – that snap together. In most cases, quality walls – like the ones we offer at BAITRONICS – show no junction between the modules/panels. This is an invaluable characteristic because it allows for graphics to move smoother across the whole surface and the ability to digitize a space in continuity regardless of its size or contours.
History of LED Screen Walls
LED screen walls have come a long way since they were first introduced. From being used as the main source of entertainment in the early days to becoming a staple in modern-day events, display walls have revolutionized the way we watch and experience videos.
The history of LED walls dates back to the 1970s when they were first introduced into the market by Nick Holonyak of General Electrics. Their first iterations were very basic and mostly used red as a primary color.
That all changed in 1997 thanks to Mark Fisher and Bono. The idea of what a LED display wall could do came about due to Bono’s insistence on making an epic interactive, highly dynamic concert for U2’s followers — the legendary PopMart Tour of 1997. With the help of Mark Fisher and SACO Technologies of Montreal, U2 not only managed to revolutionize what a concert could accomplish – and leave their audience gobsmacked – but show the world the power of LED lights and walls.
Since then, they have evolved into a powerful tool for creating stunning visuals that can captivate audiences and make events memorable. Today, video walls are used for everything from concerts and sports games to corporate presentations and product launches.
The Different Types of LED Screen Walls
From ultra-slim screens to large-scale video walls, there is a wide variety of wall options available to suit any need. In this article, we will explore the different types of LED screen walls available and their uses.
Direct View LED video walls
Direct View LED video walls are the latest in digital display technology and are quickly becoming the go-to choice for businesses and organizations that need to make a big impact. These video walls feature ultra-bright, high-contrast displays that can be used to create stunning visuals for events, presentations, digital signage, and more. With Direct View LED video walls, you can create an immersive experience that will captivate your audience. They offer superior image quality and durability compared to traditional LCD or plasma displays, making them ideal for any setting.
Direct View video walls differ from their peers because they have no bezels and are extremely narrow, giving viewers a much more slim profile. These two characteristics enable them to deliver a seamless viewing experience that is its core “wows” the audience.
Indoor LED video walls
Indoor LED video walls are a powerful and versatile way to display dynamic content in a variety of settings. They consist of multiple panels that are connected together to form one large, cohesive display.
This type of display – with surface-mounted LEDs – delivers a high-resolution image and can adapt to surfaces and curves. They have rapidly become the go-to tech’ when it comes to gaming, entertainment, education, and all types of visual indoor advertisements.
Blended Projection video wall systems
Blended Projection video walls are an innovative technology that combines the best of both projection and LCD systems. They offer a wide range of features, such as high-resolution images, wide viewing angles, low power consumption, and easy installation. Blended Projection video wall systems are ideal for large-scale installations in conference rooms, control rooms, lobbies, and other areas where a large display is needed. With their advanced features and capabilities, these systems can provide an immersive visual experience for any setting.
How to Choose the right LED Screen Wall for Your Space
When it comes to choosing the right LED screen wall for your space, there are several factors to consider. From the size and type of screen to the brightness and resolution, understanding what you need is key. In this section, we’ll explore how to choose the right screen wall for your space so that you can get the most out of your investment.
All the following factors are critical when it comes to the wallop your wallet is going to take. On average, most companies set aside between 40 to 450K for an LED wall display project.
4 things to consider:
What size should your LED wall be?
At BAITRONICS we customize LED display walls to almost any size or space. It’s important to take into consideration what the video wall will be used for and select the right size for it.
What’s “The Pitch” of your LED wall?
In some circles also called the “dot pitch,” this is a key factor that determines the clarity of graphics on the LED wall. The less space between the pixels – the smaller pitch – the better the definition of images.
What use will you give your LED wall?
It’s important to take into account the actual use you’re going to give your LED wall —- whether it is outdoors or indoors. Not only to weatherproof it but on account of the audience size and distance from them to the wall. For example, a billboard due to the viewing distance doesn’t need so many pixels to be legible.
Should you buy or rent?
Finally, due to their cost, some companies prefer to rent out their LED walls. If the use is for a short period, or a small one-time gig, your best move is to rent out one of these products.
Other critical questions we at BAITRONICS encourage our clients to consider:
- What are their video processing requirements? In other words what will be shown on the wall itself?
- Is it a free-standing wall, a ceiling mounted – like Fremont Street in Las Vegas – or a wall-mounted display?
- How complex is the installation? Will you need a technician?
- The general design — Do they want a flat display wall? Or maybe a transparent one? Or quite possibly a curved video wall?
Technological Advances in LED Screen walls — What’s to come.
As technology advances, LED screen walls are becoming even more powerful and versatile. Soon, these screens will be able to display dynamic content in real-time and even interact with viewers.
Due to trade shows, marketing objectives, and events, the demand has never been higher for these types of walls and investment in its technology is keeping up with that demand. For example, the market size in 2018 was about USD 15.91 Billion — experts at Business Insights project that by the year 2026, that number will balloon to over USD 36.16 Billion.
Current factors that are driving the market share of LED Walls.
The leap forward in quality is just starting when it comes to these types of displays. Not just image quality, and overall product quality, but their functionality and thai is due to 7 critical and determining factors – trends and market components that are galvanizing the industry right now.
- Large-scale marketing campaigns have become the norm and habit.
- Digital events, after the COVID-19 pandemic, have skyrocketed.
- Tech is becoming much more cost-effective when it comes to LED displays.
- Today, most LED display walls have customizable features and highly interactive functions.
- They have become a rather effective way to disseminate information — such as real-time status updates, news, or emergency alerts.
- Augmented Reality as well as Virtual Reality is slowly creeping into most business models and LED walls are greedily adopting their standards and becoming a part of this trend — they are a necessary evil for the rise of these two titans.
- Big data —when a person interacts with a LED display, businesses have a unique opportunity to gather relevant information about their likes, dislikes, their wants, and their desires. This ultimately leads to the creation of better products and services and more effective conversion rates. Businesses need video walls to succeed.
And the tech is only getting better —partly due to the huge investment the industry is receiving. Technological advances in LED screen walls have opened up a world of possibilities for businesses and event planners alike. With the ability to create immersive visuals for events or displays that capture attention, businesses can now use LED screens as a powerful marketing tool. This technology is set to revolutionize the way we view digital content, making it easier than ever before to create engaging visuals that leave an impact on viewers.
For more information, or if you’d like to contact a specialist, reach out to us at BAITRONICS and we’ll give you a hand.